Abiti is a conceptual e-commerce platform that brings together clean design and a bold visual language to create a smooth, elevated fashion shopping experience. A minimal interface that lets the product speak—simple, stylish, and made to inspire.
YEAR
2024
ROLE
Product Design
UX/UI
Visual Identity
Challenge
In the competitive world of online fashion, creating a shopping experience that is both visually striking and easy to navigate is key to capturing user attention and building brand loyalty. We set out to design a concept for a fashion e-commerce platform that delivers a high-end, editorial feel while keeping usability at the core.
Approach
Step 1: User Research
I interviewed online fashion consumers to understand their behavior, preferences, and frustrations. Key insights included:
The importance of visual appeal in product presentation.
The need for a smooth, intuitive shopping flow.
A strong preference for minimal interfaces that highlight the product.
Step 2: Defining the Experience
I focused on three key principles:
Aesthetic Clarity – Clean, editorial-inspired layouts with bold typography and strong imagery.
Functional Elegance – Streamlined navigation and thoughtful interactions.
Emotional Engagement – Creating moments that feel curated, aspirational, and effortless.
Step 3: Prototyping & Testing
High-fidelity prototypes were created to explore visual direction, layout, and product flow. User feedback guided refinements in:
Homepage hierarchy and navigation logic.
Product discovery paths and filtering tools.
The balance between visual richness and speed of interaction.
Outcome
Abiti is a refined e-commerce concept that brings together form and function. The interface elevates the shopping experience through timeless design and clear user journeys, setting the foundation for a fashion brand that feels modern, bold, and easy to connect with.
Smooth Scroll
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Abiti
OVERVIEW
Abiti is a conceptual e-commerce platform that brings together clean design and a bold visual language to create a smooth, elevated fashion shopping experience. A minimal interface that lets the product speak—simple, stylish, and made to inspire.
YEAR
2024
ROLE
Product Design
UX/UI
Visual Identity
Challenge
In the competitive world of online fashion, creating a shopping experience that is both visually striking and easy to navigate is key to capturing user attention and building brand loyalty. We set out to design a concept for a fashion e-commerce platform that delivers a high-end, editorial feel while keeping usability at the core.
Approach
Step 1: User Research
I interviewed online fashion consumers to understand their behavior, preferences, and frustrations. Key insights included:
The importance of visual appeal in product presentation.
The need for a smooth, intuitive shopping flow.
A strong preference for minimal interfaces that highlight the product.
Step 2: Defining the Experience
I focused on three key principles:
Aesthetic Clarity – Clean, editorial-inspired layouts with bold typography and strong imagery.
Functional Elegance – Streamlined navigation and thoughtful interactions.
Emotional Engagement – Creating moments that feel curated, aspirational, and effortless.
Step 3: Prototyping & Testing
High-fidelity prototypes were created to explore visual direction, layout, and product flow. User feedback guided refinements in:
Homepage hierarchy and navigation logic.
Product discovery paths and filtering tools.
The balance between visual richness and speed of interaction.
Outcome
Abiti is a refined e-commerce concept that brings together form and function. The interface elevates the shopping experience through timeless design and clear user journeys, setting the foundation for a fashion brand that feels modern, bold, and easy to connect with.
Smooth Scroll
This will hide itself!
This will hide itself!
Abiti
OVERVIEW
Abiti is a conceptual e-commerce platform that brings together clean design and a bold visual language to create a smooth, elevated fashion shopping experience. A minimal interface that lets the product speak—simple, stylish, and made to inspire.
YEAR
2024
ROLE
Product Design
UX/UI
Visual Identity
Challenge
In the competitive world of online fashion, creating a shopping experience that is both visually striking and easy to navigate is key to capturing user attention and building brand loyalty. We set out to design a concept for a fashion e-commerce platform that delivers a high-end, editorial feel while keeping usability at the core.
Approach
Step 1: User Research
I interviewed online fashion consumers to understand their behavior, preferences, and frustrations. Key insights included:
The importance of visual appeal in product presentation.
The need for a smooth, intuitive shopping flow.
A strong preference for minimal interfaces that highlight the product.
Step 2: Defining the Experience
I focused on three key principles:
Aesthetic Clarity – Clean, editorial-inspired layouts with bold typography and strong imagery.
Functional Elegance – Streamlined navigation and thoughtful interactions.
Emotional Engagement – Creating moments that feel curated, aspirational, and effortless.
Step 3: Prototyping & Testing
High-fidelity prototypes were created to explore visual direction, layout, and product flow. User feedback guided refinements in:
Homepage hierarchy and navigation logic.
Product discovery paths and filtering tools.
The balance between visual richness and speed of interaction.
Outcome
Abiti is a refined e-commerce concept that brings together form and function. The interface elevates the shopping experience through timeless design and clear user journeys, setting the foundation for a fashion brand that feels modern, bold, and easy to connect with.
Smooth Scroll
This will hide itself!
This will hide itself!